By Shawn Lim

Seven West Media has combined its data management platform (DMP) and its supply side platform (SSP) for its broadcast video on demand inventory (BVOD)

The Australian-based media company hopes that by integrating its DMP and SSP, which is provided by Lotame and Telaria respectively, it will deliver enhanced programmatic advertising solutions to advertisers across its long-form premium video inventory.

The decision to combine both its DMP and SSP is part of Seven’s investment in its audience intelligence and programmatic capabilities. It is also rapidly scaling its logged in user base, having introduced a single sign across its mobile and web Read full story ›

Source: The Drum