By Shawn Lim

Ad tech business Exponential Interactive has launched a new video solution in Asia Pacific that sells a promise that brands can reach consumers with interactive video messaging at scale across various ad formats.

According to Exponential, the new solution named VDX Connect, will be able to address the needs of marketers in industries like travel, finance, fast-food and auto with a blend of in-frame and expandable video formats for mobile, desktop and in-stream optimised to meet their campaign goals.

This will allow advertisers to guide consumers through the entire journey using features like image galleries, menus and dynamic maps.

The agency Read full story ›

Source: The Drum