University of Queensland (UQ) is encouraging students to not fear the uncertainties which they may face as they finish studies in its latest campaign.
The campaign titled ‘Own the unknown’ conceptualised by Ogilvy Brisbane showcases a man diving into the ocean with a background voice narrating how students face similar feeling when its time to finish studies and enter the real world.
UQ will further spread the ‘Own the unknown’ message on social channels, tools and events, where future students will interact with current students and alumni to receive career advice.
The campaign will run across television, cinema and outdoor media.
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Source: The Drum
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