By John Glenday

Coca-Cola has teamed up with theme park operator Merlin Entertainments to launch a new breed of reverse vending machine, which offers discounts in exchange for plastic bottles over the summer.

It is hoped the tech will incentivise families to recycle after the soft drink giant commissioned research that established 64% of Britons would recycle while out and about if rewarded for their good deed.

To see if such sentiments translate in practice Coca-Cola will launch a trial scheme from 25 July to 19 October at Alton Towers, Thorpe Park, Chessington World of Adventures and Legoland Windsor. Each will Read full story ›

Source: The Drum