By Sam Bradley

Could the creative director role ever be filled by a bot? And could a digital creative director ever be as annoying or clichéd as the real thing?

Despite the efforts of would-be chief marketers and agency heads to frantically upskill and retrain for a digital, global future, it’s worth bearing in mind that not every advertising job will survive the tides of time. Indeed, the David Ogilvys and Bill Bernbachs of 2030 may be little more than talkative collections of code. At least, that’s the suggestion made by Creative Director Bot, a chatbot built by young creatives Archie Challen Read full story ›

Source: The Drum