Shell has now confirmed its new agency roster for its Shell Retail and Shell Global Commercial (Lubricants) arms, as originally reported originally by The Drum last month.
As expected the creative agencies include Doremus, Edelman, Geometry, H+K Strategies, Mirum, VCCP, VCCP Retail and Wunderman while MediaCom has been handed the global media planning and buying account.
From 1 September, the roster will be tasked with enhancing the global brand and marketing voice under the project name ‘Agency of the Future’ which Carolyn McKeever, global head of downstream marketing communications described as “an ‘Approach for the Future’ for downstream.”
She added: “Three Read full story ›
Source: The Drum
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