We all know the stats by now – over 300 hours of video is uploaded to YouTube every minute – and while there are plenty of users to lap up the content, it’s a busy playing field for audience-hungry brands.
As YouTube releases it’s latest results for its brand chart in Singapore, The Drum asked two of the brands on the top of the leaderboard about their strategies for success.
Just taking a watch of both videos – McDonald’s 2018 Ramadan ad and Singapore’s Ministry of Communication and Information (MCI) edutainment series on misinformation and fake news Read full story ›
Source: The Drum
Industry News