By Kyle O'Brien

Utilizing a space exploration metaphor to drive its point home, Impossible Foods’ mission is to venture into our world as an astronaut would on a new planet – with eyes wide open – but rather than search for alien life, in this case the mission is to find better, more sustainable ways to feed ourselves.

Impossible Foods, creator of the plant-based Impossible Burger, has launched its first brand mission campaign to coincide with the release of its annual Sustainability Report.

The campaign centers around a film called The Return, which tells the story of an astronaut returning to Earth and roaming Read full story ›

Source: The Drum