Confused.com’s chief marketing officer has launched his first ad campaign since joining the brand, axing the flamboyant frontman James Corden who was “distracting” from the brand’s message.
Sam Day arrived at the price comparison site from the RAC in January, replacing Paul Troy who had overseen the launch of the Corden-backed ‘Drivers Win’ campaign. Speaking to The Drum before his exit, Troy claimed that the Corden ads had been among the best performing in the company’s history and underpinned a turnaround in sales.
However, on joining the business Day conducted lengthy consumer research on the perception of the Read full story ›
Source: The Drum
Industry News