Hulu and Roku have planned to grow their ad reveunes to reach the reported 204 million Americans expected to watch connected TV by 2022, an eMarketer study revealed.
That number is expected to make up over 60% of the US population, with over 183 million viewers already added to the US connected TV audience this year. However, even with consumer adoption rate and demand for connected TV ads, brands stuck in the web of TV fragmentation have not been able to keep up.
This year, The Drum’s focus on video’s future has highlighted some of the issues marketers have faced in Read full story ›
Source: The Drum
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