Tiffany & Co is bringing its New York personality to Singapore by creating a ‘Breakfast at Tiffany’s’ inspired collaboration with a local bakery, all in the name of promoting its new collection ‘Paper Flowers’.
Two locations in Singapore will be serving coffee from a ‘Tiffany Blue’ cart, one at popular hipster spot Tiong Bahru Bakery and one at Ion in Orchard, a high traffic shopping location.
Erica Kerner, VP of marketing and communications, said: “The activation is part of our larger brand campaign that is running throughout Singapore and right now in cinema’s across the island. The campaign features Elle Fanning Read full story ›
Source: The Drum
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