By John Glenday

STV and Virgin Media have come together in a four-year partnership deal which will see Virgin TV customers in Scotland receive fully regionalised versions of STV in HD.

Glasgow, Edinburgh and Dundee will receive access to specific localised content with Virgin also making the STV Player available on its set top box with a commensurate pledge to boost its marketing activity for the STV brand and programming to make viewers aware of the enhanced services.

Simon Pitts, CEO of STV, commented: “We’ll be giving our Virgin viewers two ‘firsts’, the launch of STV Player and the Read full story ›

Source: The Drum