The 24-hour lifespan of Instagram Stories has made managing and analysing the content a laborious process for marketers. A handful of companies have claimed to solve that problem, allowing brands to put a strategy in place for how to get more from their influencer marketing deals.
Instagram Stories now boasts 400 million daily users and advertisers have duly flocked to the ephemeral offering, upping spend and largely opting to work with the many platform’s many influencers.
According to influencer marketing agency Activate, Stories was found to be the second-most popular social media feature that influencers used for sponsored campaigns, after posts on Read full story ›
Source: The Drum
Industry News