The controversy surrounding Nike’s latest campaign featuring ex–NFL player Colin Kaepernick has powered Nike sales to to grow by 31%.
According to San Francisco–based Edison Trends, post an initial decrease in sales, Nike’s NKE, -0.12% online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017.
In a statement the research company said: “Following Nike’s Monday afternoon debut of the latest iteration of their ‘Just Do It’ campaign, featuring Colin Kaepernick, fan discontent and boycott threats have grabbed headlines – and even Read full story ›
Source: The Drum
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