Saatchi & Saatchi Wellness London in association with charity Fertility Network, is demanding fair access to IVF fertility treatment.
The campaign titled #Scream4IVF is urging public, influencers and celebrities to voice their opinion about the same. The campaign features the screaming faces of patients who have been affected by infertility. It was photographed and filmed by Andy Lo Po through Wyatt-Clarke and Jones.
The campaign aims to create the world’s longest scream for IVF, to be played at a rally outside Parliament on Wednesday October 10th.
The campaign will run for six weeks and will help Fertility Network to collect 100,000 signatures in Read full story ›
Source: The Drum
Industry News