By John Glenday

The BBC is to adopt a quality over quantity strategy for the ever-increasing sprawl of its online presence, after calculating that 90% of its audience can be accounted for on just six of a multitude of web platforms.

Refocusing its energies on the core services of Children’s, iPlayer, News, Sport, and Weather, together with education resource Bitesize and an audio and music app called Sounds – successor to iPlayer Radio, the organisation believes it can better compete with global competitors.

Any content lying outwith these central pillars is likely to be pruned ‘over time’ Read full story ›

Source: The Drum