By John Glenday

Nintendo has dominated an analysis of video game television advertising spend through August with an estimated budget of $6.2m for the month, up on the $5.8m spent in July, to sail past Sony’s own marketing spend which was dedicated to a new PlayStation Spiderman title.

This increase was sufficient for Nintendo to claim a 24.8% share of total spend, as it pumped serious firepower into promoting the launch of the popular Fortnite title on its Switch console, placing it well ahead of PlayStation’s 15.8% share. In third place FoxNet Games held tight with a Read full story ›

Source: The Drum