By Stephen Lepitak

Chinese digital advertising agency Hylink has opened a subsidiary business that aims to cater for brands targeting outbound tourists.

Hylink Travel will aim to offer travel brands and destination marketing organisations the ability to target consumers through its digital offering. This subsidiary will offer travel brands and tourism organisations access to social media, influencer engagement, media buying, SEO, analytics and other services.

Headquartered in Santa Monica, the company has been retained by Brand USA, San Francisco Travel Association, and Hawaiian Airlines to execute digital campaigns across various platforms, it revealed.

“Not only do we see tremendous market opportunity in the Read full story ›

Source: The Drum