Virgin Holidays and Virgin Atlantic have released their first creative work since jointly appointing AMV BBDO, choosing to release two separate campaigns that share a playful ‘visual language’ rather than merging the creative accounts entirely.
The hero TVC of Virgin Atlantic’s ‘Depart the Everyday’ portrays a topsy-turvy world above the clouds where ice cream is dispensed from air con units and children can dance on the ceiling. Virgin Holidays’ ‘The World is Your Playground’ also nods towards the surreal by turning its holiday destinations such as Las Vegas and San Francisco into funfair attractions.
The original decision to bring the two Read full story ›
Source: The Drum
Industry News