By John Glenday

Formula One has reversed its longstanding opposition to sponsorship by betting firms after new owners Liberty Media agreed terms on a deal thought to be worth as much as $100m to sell sponsorship rights to gambling firms over the next five years.

The deal with Interregional Sports Group (ISG), a marketing agency, marks the first time in close to 40 years in which betting firms will have been able to lay claim to a physical presence on the racetrack, ending a blanket ban enforced by previous owner Bernie Ecclestone.

This new relationship will see Read full story ›

Source: The Drum