By Danielle Gibson

At a time when every agency-client relationship is under increasing scrutiny, how do you forge a creative relationship? Or how do you foster a relationship that helps create work that pushes boundaries, develops long term brand value and also sells products along the way? River Island and its agency Studio Blvd talked at the Pitch Perfect conference about “being in the trenches together” and how they created the most recent campaign that dials up diversity in the ‘Labels are for Clothes’ campaign.

During a panel session, River Island customer director Josie Cartridge and Read full story ›

Source: The Drum