By Sam Bradley

We ask the industry, including members of Cannes Lions 2018’s health and wellness jury, about the creative health of healthcare, and which countries are leading the way.

Tom Richards, chief creative officer, Havas Lynx

Creatively, it’s such an exciting time to work in healthcare. Perceptions of healthcare advertising are changing, communication channels are changing and creativity is being pushed further and further all the time. I’ve noticed a massive renaissance in craft – photography, illustration, CGI, direction, writing, cinematography. It’s fantastic to see how high production values are right now.

And it’s easy to see why there has been such a shift Read full story ›

Source: The Drum