Volvo’s senior vice-president of strategy, brand and retail, Bjorn Annwall has highlighted the importance for the brand to be relevant and genuine and sending out a credible message in an interview with CNBC.
Anwell emphasised how brand marketing isn’t just about telling stories but should actually reflect change; not just the message that ‘something is changing.’ Anwell gave the example of Volvo’s ‘Ocean Race’ – a round-the-world sailing contest that this year also seen the firm collect data on the concentration of harmful microplastic in the sea in different parts of the world.
Anwell told CNBC’s Willem Marx that rather Read full story ›
Source: The Drum
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