Golden State Warriors is the most popular NBA team online in China, according to an annual report on the online influence of the sport’s teams.
The NBA Red Card report is a comprehensive analysis on the digital performance of NBA teams, players and sponsors, which is conducted by digital sports marketing agency Mailman, which also produces a similar report for European football organisations.
The report assesses online influence using a number of performance metrics including Weibo followers, growth in new followers and engagement as well as Weibo and Baidu mentions. The report also uses content analysis of two Read full story ›
Source: The Drum
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