By Oliva Atkins

Adland is filled with storytellers; in fact it’s the storytellers who keep the industry alive. Yet as technology evolves and devices change to become more compact, it’s inevitable that marketers need to consciously prepare for adapting too. Screen sizes are becoming smaller – or larger in some cases – so creating video with mobile in mind should be essential. Although you’d be surprised how few marketers do this…

The Drum and our partners Spredfast are hosting a webinar to discuss what opportunities lie ahead for marketers in mobile and how they can use the medium to guarantee maximum impact.

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Source: The Drum