Liverpool FC has signed insurance brand AXA as its global insurance partner in a multi-year partnership.
As part of the agreement, AXA will work with the club’s men and women teams, managers, coaches and health professionals to promote well-being and lifestyle and will also host a range of events and experiences for fans globally.
AXA further aims to raise its brand awareness and visibility across LFC’s global markets, particularly Asia.
Billy Hogan, managing director and chief commercial officer, Liverpool FC, said: “We would like to extend our congratulations to AXA on being the number one insurance brand in the world Read full story ›
Source: The Drum
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