Marketers have huge influence over the content people consume, the messages they receive and the way that stereotypes are built or challenged, believes head of global media partnerships at Diageo, Jerry Daykin.
As chairperson of The Drum Social Purpose Awards judging panel, Daykin says that marketing with a powerful social purpose can mean hugely direct initiatives, but it can also mean building better thought and representation into all of your work.
“It’s naive to think that social purpose will ever be the single most important factor in most consumer decisions, but brands which can pull it well have an opportunity to Read full story ›
Source: The Drum
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