Quick! Grab your doomsday supplies and get to the bunker – the pensioners are coming! New research from the ONS shows the proportion of 65+ year olds who shop online tripled over the last decade. TRIPLED. From 16% to nearly half of that age group now buy things like the rest of us.
It’s incredibly exciting when you think about it. Not wet-your-pants-getting-to-meet-Justin-Bieber exciting but still. An age group with major spending power has shifted their behaviour in a way that many people never thought would happen. What an opportunity.
Except, let’s face it, not many online stores Read full story ›
Source: The Drum
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