By Taruka Srivastav

Manchester United footballer Marouane Fellaini, TV personality Ollie Locke and rapper Big Shaq are fronting Lynx’s campaign to urge people to ditch labels and bullying.

As part of the campaign, ‘Ditch Labels, Ditch Bullying’ launched to commemorate Anti-Bullying week in the UK, Lynx has collaborated with charity ‘Ditch the Label’ and has removed its own label to condemn bullying.

Lynx will further unveil an online activation in the form of a YouTube episode featuring YouTube publisher Kyra TV, who shot its ‘Unlabelled’ episode with the boys at PAQ. The episode also includes a guest appearance from England player, Dele Alli.

Recent Read full story ›

Source: The Drum