Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

ASA censures Nissan over highly charged battery claims

on Oct 10, 2018 | 0 comments

By John Glenday

Carmaker Nissan has fallen foul of the ASA after boasting that its Leaf electric car range could recharge their batteries in as little as an hour, boasts which have now been described as misleading.

The advertising watchdog intervened when the claims were made promoting the petrol-free models, despite the fact that real-world charging times could exceed the stated time interval under some circumstances.

At issue were so-called on-street ‘rapid chargers’ which can top up a vehicle up to seven times faster than a typical wall socket at home, leading Nissan to proudly proclaim that prospective drivers could recharge Read full story ›

Source: The Drum