London football club Arsenal is aiming to get closer to its global fanbase with the release of a quirky chatbot named after one of its most revered legends, Robert Pires.
The Gunners’ editorial team and US-based bot specialists GameOn have created a new, personalised comms channel thoughtfully titled Robot Pires across Facebook Messenger, Skype, Slack, Kik, and Telegram.
Chris Harris, managing editor of digital at Arsenal, outlined how the club’s comms team has rejigged its tactics after a new robotic addition to the team.
He said: “When you publish content you broadcast one to many, this moves it to one-to-one at scale Read full story ›
Source: The Drum
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