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Sky introduces TV gambling ad limit and adblock measures to protect addicts

on Nov 4, 2018 | 0 comments

By John McCarthy

Sky has proposed a restriction on TV gambling ads broadcast by its network.

The proposal, according to its UK and Ireland chief executive, Stephen van Rooyen, aims to ensure that TV remains a “safe space” – especially for vulnerable people. It comes after the company earlier this year distanced itself from the gambling sector, keeping only a 20% stake in Sky Bet following its sale.

Stephen van Rooyen proposed that the network will accept fewer gambling ads from the first half of 2019. It will introduce a cap of a single gambling ad per commercial break to reduce the impact Read full story ›

Source: The Drum