By Marc Lewis

The festive season is almost upon us – which means it’s time for advertisers to up their budgets and start producing shiny snow-covered campaigns again. This Christmas Marc Lewis, the highly-revered creative mind who leads the School of Communications Arts London, will review (in his opinion) the merits of some of the biggest brands’ seasonal spots with a creative eye, separating the Christmas crackers from the turkeys.

When I think of great Christmas commercials from recent years, one that springs to mind is the brilliant Sainsbury’s 2014 ‘The Truce’ that commemorated the start of the Great War. Read full story ›

Source: The Drum