By Shawn Lim

As the 11.11 shopping festival enters its 10th year, its incredible growth shows no signs of stopping, consistently beating out the four-day Black Friday to Cyber Monday period in terms of sales year after year.

The festival saw four times more sales than Black Friday in 2017, with more than $1bn being spent in just the first two minutes after midnight. E-commerce giant Alibaba, credited with creating the global shopping phenomenon, saw its gross merchandise volume clocking RMB168.3 billion, breaking its own record of RMB120.7bn the previous year.

The number of 11.11 delivery orders in 2017 went up Read full story ›

Source: The Drum