By Shawn Lim

Singapore’s Economic Development Board (EDB) has a unveiled a new global campaign to promote Singapore as a preferred location to start and grow a business.

The campaign, which is named ‘Impossible SG’ and created by The Secret Little Agency (TSLA), is EDB’s first campaign based on the new SG nation brand that was launched last year. It wants to champion those who ‘love proving the world wrong’, a spin-off of the story of Singapore.

It features real success stories of brands based in Singapore, like Singapore Airlines, Razer, One Championship, Grab and The Asian Scientist Magazine; and cameos Read full story ›

Source: The Drum