The Hong Kong Tourism Board (HKTB) has partnered with National Geographic to promote its annual Great Outdoors campaign.
The campaign ‘One Place, Two Perspectives’ features 13 landscapes in the city and aims to highlight Hong Kong’s lesser known green side. It further encourages people to explore the city by going on nature trails.
French photographer Matthieu Paley, Hongkonger Tugo Cheng and Trail runner Wyan Chow Pui-yan will lead the outdoor campaign.The campaign will include a guidebook, Your Guide to Hiking & Cycling in Hong Kong, photo gallery and collaborative content with insights from National Geographic photographers and trail experts.
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Source: The Drum
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