By John McCarthy

TBWAmobile has announced its first expansion beyond its Amsterdam roots, setting up shop in the UK at TWBALondon’s headquarters.

The mobile agency opens in the UK immediately to service new TBWA client Adidas, adding to TBWAmobile’s existing roster of McDonald’s, Vodafone and Rituals.

It brings to the market a deep specialist knowledge of mobile and e-commerce, more specifically offering “loyalty programs, e-commerce solutions, social campaigns and digital innovation”.

Nishant Dogra, chief executive and founder of TBWAmobile, said: “We live in an era defined by mobile. Every day, we spend over four hours on our phones and check [them] up to 400 Read full story ›

Source: The Drum