By John Glenday

Alphabet-owned Google has confirmed that it will increase the transparency of political adverts in time for upcoming elections to the European Parliament as the digital giant seeks to mend fences with politicians on the other side of the Atlantic.

A new policy will be introduced requiring political advertisers to file an application for pre-vetting before they may book a political ad, minimising the risk of external states and actors being allowed to maliciously influence results.

The measures follow a September pronouncement from the European Commission that it had secured concessions from Facebook and Google Read full story ›

Source: The Drum