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M&C Saatchi relaunches in Hong Kong in a bid to help Chinese brands go global

on Nov 23, 2018 | 0 comments

By Danielle Long

When M&C Saatchi closed its Hong Kong office in 2013, it was thought that the market was drying up. With client business shifting to Shanghai and Singapore, Hong Kong was being superseded and feeling the squeeze.

However, five years later the independent agency is back teaming with high profile local creative Spencer Wong to relaunch the brand.

M&C Saatchi’s Asia chief executive officer Richard Morewood tells The Drum the move was part of a growing reinvigoration of the Hong Kong market.

“I wasn’t around when the decision to leave was made but I believe there was a feeling at the time that we Read full story ›

Source: The Drum