By Shawn Lim

Channel NewsAsia, the 19-year-old television news channel owned by Singapore’s largest media organization Mediacorp, wants its audience to not only come to its platforms for current affairs but for lifestyle news as well.

The news channel, which targets professionals, managers, executives and businessmen (PMEBs), launched CNA Lifestyle in September, a move which mirrors rival Singapore Press Holdings, which signed a licensing deal with Business Insider in July to operate the BI’s Singapore and Malaysia editions and complement its news with a ‘millennial-focused product for young working professionals’.

CNA Lifestyle will be added to channelnewsasia.com, CNA’s digital Read full story ›

Source: The Drum