By John Glenday

Luggage brand Samsonite has appointed Wunderman Antwerp as creative lead for a new global campaign following a closed review of selected agencies.

The WPP-owned company will re-imagine the travel bag, luggage and accessories brand in order to better connect with the millennial market, differentiating the firm from its competitors.

Lotte De Vreese, general manager of Samsonite said: “Wunderman Antwerp will be a great partner for us to build Samsonite’s brand love, loyalty and value. We were impressed by Wunderman Antwerp and their deeply integrated expertise in strategy, creative, data and media.”

Gio Canini, co-chief executive officer of Read full story ›

Source: The Drum