1. Flaunt it, don’t sell it
Millennials don’t want or need to be sold to. The youth of today has more options than the marketers of yesteryear have had hot dinners, and for the last twenty years have been bombarded with achingly outdated popups and adverts that have gone hand in hand with almost universal distrust in what is seen as corporate greed.
“Enhances every user’s experience” should be our goal, today’s audience is too savvy for anything else. This is great news, as creativity and data together can get better results than ever by giving our users the best experience they Read full story ›
Source: The Drum
Industry News