By The Drum
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
National TV spend ramped up heading into Black Friday weekend. During the week of 19 November, overall spend reached $1.6bn, and spend on new advertising jumped $356m, representing a 42% climb compared to last week. Apple led the spending charge, nearing a $26m price tag.
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