Following on from the success of 2017’s father-daughter festive campaign, BBC One is back at it again this Christmas with ‘Wonderland’ – a powerful ad that tells the story of a mother and son who find themselves frozen in time to spend a quality stretch together.
Crafted by Xander Hart and Edward Usher, the BBC Creative duo responsible for the network’s operatic and painstakingly crafted summer World Cup film, the spot is BBC’s second in-house festive and, and it seeks to build on BBC One’s longstanding theme of ‘oneness’, pervasive in its idents and messaging.
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Source: The Drum
Industry News
