Many marketers are still unclear on what they should be expecting from the data they are buying, says Audience Project UK commercial director, Martyn Bentley.
Ahead of his appearance at The Drum Programmatic Punch on 3 December, Bentley speaks to The Drum about how the application of data can make media buying more complex, why it’s essential for marketers to understand what is in the data they are buying and what the most common mistakes are when working with data.
Transparency is the word of 2018, but do you think that the industry is focusing far too much on media Read full story ›
Source: The Drum
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