Well done – if you are here and interested in, or already using native advertising as part of your marketing campaign, you are already on the road to digital advertising success.
Native advertising will get you a higher CTR than banner ads, and is the most successful mobile advertising format- follow the steps below to further increase results and create the perfect native ad:
1. Define your KPIs for your native content
Firstly, you have to decide what your end goal is for your campaign. Is your campaign focused on brand awareness or are you focused on sales Read full story ›
Source: The Drum
Industry News
