Right now, some of America’s most intense college football fans are living atop a billboard in downtown San Jose, California.
As part of its ‘Who’s In’ campaign, ESPN invited four fans to spend up to 12 days on the billboard promoting this season’s College Football Playoffs.
The fans ascended the 45ft tall billboard on 27 December, two days ahead of both semifinal matchups. The fans of the losing teams have since departed, while the fans of the winning teams will remain until the championship game on 7 January.
“ESPN wouldn’t be where we are without our fans. This billboard celebrates the Read full story ›
Source: The Drum
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