By Janet Hull

China and the UK are countries with a proud history of global trade and have business links that go back hundreds of years.

Nevertheless, China, with a population of 1.4bn and growing middle class, is a largely untapped market for UK companies building a presence. Likewise, Chinese companies are only just beginning to enter into the stable and wealthy 66m-strong UK market and establish a profile.

As both countries expand their international outlook they are aiming to build potential partnerships in and around the creative services sector. And few industries demonstrate this ambition more than advertising. That’s why we in the UK Read full story ›

Source: The Drum