By Shawn Lim

One of South East Asia’s major e-commerce players will only turn five in 2020, but it believes it has surpassed its more established rivals to become a major marketplace in the region through its unique marketing approach.

When it was formed in 2015, Shopee initially found the going tough against the likes of Tokopedia, which turns nine this year, as well as Lazada and Zalora, who are both seven this year. Lazada and Tokopedia had the financial muscle as well, after investments from Chinese’ e-commerce giant Alibaba and SoftBank.

To play catch up, Shopee’s parent Sea Group, invested Read full story ›

Source: The Drum