On average, people in South East Asia are spending over an hour per day gaming whether that’s a quick game on the way to work or a dedicated session at home.
By comparison, that’s more time spent each day on average than broadcast radio, online news or print media. Yet when it comes to gaming’s role in the media and marketing strategy, it rarely gets valued on the same level.
Ads are nothing new to gaming and according to InMobi, “gaming apps consistently show the highest viewability and completion rates compared to other app categories”. So the reason Read full story ›
Source: The Drum
Industry News